ADHEAVEN - Natali Ardianto Official

COO tiket.com. Advisor bouncity.com. Advisor golfnesia.com. Co-founded urbanesia.com. Initiator #StartupLokal

June 10, 2011 3:04 pm
"measure revenue, not conversion rate"

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I have suggested it earlier in the article but will make it clearer here. During price testing, you should measure revenue (not conversion rate). Because even though you may end up selling less (hence lower conversion rate) at higher price points, your total revenues may actually be higher.

- Visual Website Optimizer

  1. adheaven posted this